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25 Impulse Buy Products to Sell in 2025

IMPULSE BUY

These products sell themselves. This collection features 25 impulse buy products priced in the sweet spot of $10-40 - low enough to purchase instantly, high enough for solid margins. Each product has a high impulse score, meaning customers buy on sight without overthinking. Perfect for TikTok ads, Instagram Reels, and social media marketing where you have seconds to convert.

IMPULSE SCORE
4.1/5
AVG PRICE
$28.45
AVG MARGIN
66%
AVG PROFIT
$54.67
CATEGORIES
3
PRODUCTS
16
#1
5.0/5
Volumizer Hair Dryer and Styler
5.0/5
$32.99
Clothing Shoes & Jewelry

Volumizer Hair Dryer and Styler

Salon-style hair dryer and styler with less frizz, more shine, and fast blowouts for all hair types.

$59.38 profit4.6
#2
Fragrance Mist
4.0/5
$38
Beauty & Personal Care

Fragrance Mist

Hair & body fragrance mist in 240mL/8.1 fl oz size for long-lasting scent.

$68.4 profit4.6
#3
Magicals Interactive Toy
4.0/5
$31.99
Toys & Games

Magicals Interactive Toy

Virtual friends react to touch, digital pet kids toys for girls & boys ages 5 and up.

$57.58 profit4.6
#4
Monster Truck Toy
4.0/5
$21.49
Toys & Games

Monster Truck Toy

Motion activated light-up cars for toddlers, monster treads lightning wheels, press and go cars for boys girls.

$42.98 profit4.6
#5
USB-C Woven Charge Cable (2m)
4.0/5
$23
Electronics

USB-C Woven Charge Cable (2m)

Durable woven charge cable with a 2m length for convenient charging of your USB-C devices.

$46 profit4.7
#6
Moisture-Wicking Boxer Briefs
4.0/5
$23.98
Clothing Shoes & Jewelry

Moisture-Wicking Boxer Briefs

6-pack of performance stretch boxer briefs with moisture-wicking fabric for all-day comfort.

$47.96 profit4.3
#7
Live Football Drinking Game
4.0/5
$24.99
Sports & Outdoors

Live Football Drinking Game

Perfect game day, tailgate, party, and pre-game drinking game, a must-have for football fans.

$49.98 profit4.8
#8
Winter Hat Scarf Gloves Set
4.0/5
$24.99
Sports & Outdoors

Winter Hat Scarf Gloves Set

Warm knit beanie hat, touch screen gloves, and neck scarf set for women, perfect winter gifts.

$49.98 profit4.5
#9
Hair & Body Fragrance Mist
4.0/5
$25
Beauty & Personal Care

Hair & Body Fragrance Mist

Travel-size mist for hair and body with a refreshing and long-lasting fragrance.

$50 profit4.5
#10
Quencher H2.0 Tumbler with Handle
4.0/5
$35
Home & Kitchen

Quencher H2.0 Tumbler with Handle

30 oz insulated stainless steel tumbler with a 3-way lid, BPA-free material, and cupholder compatibility for on-the-go use.

$63 profit4.6
#11
Shower Steamer
4.0/5
$24.99
Beauty & Personal Care

Shower Steamer

Organic essential oil shower bombs for self-care, stocking stuffers, and gifts with 18-pack variety.

$49.98 profit4.4

Unlock Ad Creatives

Get video scripts & targeting tips

Creating Ads That Convert

Impulse buy products need ads that stop the scroll and trigger instant action. You have 3 seconds to capture attention and 15 seconds to close the sale. Focus on visual demonstration, not explanation.

Hook Fast
Show the product doing something unexpected in first 3 seconds
Show, Do Not Tell
Let the product demonstrate itself - skip the voiceover
Easy Checkout
Minimize steps - impulse fades with every extra click

Frequently Asked Questions

What makes a product an impulse buy?

Impulse buy products trigger instant purchase decisions without much deliberation. They typically have a "wow" factor, solve an immediate desire, are priced low enough to feel risk-free ($10-40), and are visually appealing. We score products 1-5 on impulse buy potential based on these factors.

Why does the $10-40 price range work best?

This price range hits the sweet spot for impulse purchases. Under $10 feels too cheap and raises quality concerns. Over $40 triggers more deliberation. Products in the $10-40 range feel affordable enough to buy instantly but valuable enough to seem worthwhile.

How do I market impulse buy products?

Focus on short, attention-grabbing content. Use video ads that demonstrate the product in action within 3 seconds. Create urgency with limited-time offers. Emphasize the immediate benefit or satisfaction. TikTok and Instagram Reels are ideal platforms for impulse products.

Which categories have the best impulse buy products?

Based on our analysis, Beauty & Personal Care has the highest impulse score at 4/5, followed by Electronics at 4/5. Products with visual appeal and instant gratification perform best.

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