Amazon Category Profitability Index 2025
The most comprehensive, interactive visualization of Amazon category profitability. Instantly compare margin potential, sales velocity, and market saturation across 50+ product categories. Toggle between Market Map and Quadrant views to discover hidden opportunities and avoid oversaturated markets.
Analyzing 10,000+ products across Amazon. Perfect for dropshippers, e-commerce sellers, and market researchers looking to identify winning niches with data-backed insights.
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Explore Categories
Deep-dive into profitability metrics, top products, and market insights for each Amazon category.
Appliances
Electronics
Automotive
Office
Beauty & Personal Care
Home & Kitchen
Baby & Nursery
Toys & Games
Sports & Outdoors
Pet Supplies
Clothing Shoes & Jewelry
How to Use This Index
Understanding the Scores
Margin Score (40%)
Profit potential based on product pricing. Higher prices ($25-60+) mean better absolute profits.
Sweet spot: $25-60
Sales Velocity (40%)
How fast products sell, based on sales volume and reviews. High velocity means proven demand.
Ideal: 5K+ monthly sales
Saturation (20%)
Competition level by review counts. Fewer reviews = higher score = better opportunity.
Low: <2,000 reviews
Finding Your Niche
1. Target scores of 60+
70+ = exceptional. 60-70 = solid opportunities.
2. Check competition levels
Avoid saturation scores below 10. Look for "Low" or "Medium" competition.
3. Use both visualization views
Market Map for quick scan. Quadrant View to find top-right sweet spot.
4. Click for detailed analysis
Each category page shows breakdowns and comparisons.
Scoring Methodology
Each category scores 0-100 based on three factors. We analyze the top 20% of products per category.
Margin (40 pts)
- • $60+: 35 pts
- • $40-60: 30 pts
- • $25-40: 25 pts
- • $15-25: 20 pts
- • <$15: 15 pts
- • +5 for price flexibility
Velocity (40 pts)
- • Sales: up to 25 pts
- • Reviews: up to 10 pts
- • Best seller: +5 pts
- • 10K+ sales = max
Saturation (20 pts)
- • <500 reviews: 18-20
- • 500-2K: 12-15
- • 2K-5K: 8-12
- • 10K+: 2-5
- • +2 for 4.5+ rating
Profitability Zones
Outstanding potential.
Strong profitability.
Careful selection needed.
Challenging markets.
Frequently Asked Questions
What's the best Amazon category for dropshipping beginners?
Categories scoring 65-75 points offer the best balance for beginners. These have decent profitability without overwhelming competition. Look for categories with 'High' or 'Moderate' ratings and saturation scores above 10.
How often is this data updated?
Regularly. We pull fresh product data from Amazon to ensure scores reflect current market conditions.
What makes a category profitable?
Three things: (1) Good margins from products priced $25-60+, (2) Strong demand shown by sales volume and reviews, and (3) Manageable competition with saturation scores above 10. Categories scoring 70+ excel in all three.
Should I avoid low-scoring categories?
Not always. Check the individual metrics - a category might score low overall but have one strong factor that fits your strategy. For example, low saturation with moderate margins could work well for niche targeting.
How do I use the Market Map vs Quadrant view?
Market Map: Quick visual scan - bigger boxes = better scores. Quadrant view: Strategic comparison of margin vs velocity - aim for the top-right quadrant (high margin, high velocity).
What's considered low vs high competition?
We measure this by average review counts. Low: <500 reviews (18-20 points), Medium: 500-2K (12-15 points), High: 2K-10K (5-8 points), Very High: 10K+ (2-5 points). Lower competition = easier entry but may mean lower demand.
Can I embed this widget on my site?
Yes. Click 'Embed This Widget' to get the code. The widget syncs with our real-time data automatically.
Why do some expensive categories score low?
Price alone doesn't equal profitability. High-priced categories like Jewelry often have extreme competition and slow sales. We balance margin potential, sales velocity, and competition equally.