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Home & Kitchen Profitability Index 2025

Comprehensive profitability analysis for Home & Kitchen on Amazon. Explore margin potential, sales velocity, and competition data to identify winning products in this category.

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Score Analysis

73/100Moderate Profitability

Based on analysis of 59+ products in this category

Margin

29/40

Moderate margins requiring volume

Avg price: $16 • Range: $5-$36

Velocity

38/40

Very high demand with fast turnover

Avg reviews: 47,155 • Sales: 40,000/mo

Saturation

6/20

Very saturated, challenging entry

Competition: Very High

Market Insights

Strategy Overview

High demand in Home & Kitchen means proven market, but competition and margins need careful product selection.

Recommended For

  • Experienced sellers looking to scale
  • New sellers with marketing budget

Pricing Strategy

High-volume strategy - prioritize traffic and conversion rate over margin.

Target AOV:$16

Key Considerations

Entry Barrier
High - Requires differentiation
Growth Potential
High - Fast scaling possible