ProductLair

ProductLair

Toys & Games Profitability Index 2025

Comprehensive profitability analysis for Toys & Games on Amazon. Explore margin potential, sales velocity, and competition data to identify winning products in this category.

Loading...

Embed This Widget

Copy the snippet below into your site to display the interactive Amazon Profitability Index widget. It resizes to fill its container automatically.

Score Analysis

71/100Moderate Profitability

Based on analysis of 61+ products in this category

Margin

23/40

Lower margins, needs high volume strategy

Avg price: $18 • Range: $5-$40

Velocity

36/40

Very high demand with fast turnover

Avg reviews: 4,616 • Sales: 24,983/mo

Saturation

11/20

High competition, differentiation needed

Competition: High

Market Insights

Strategy Overview

High demand in Toys & Games means proven market, but competition and margins need careful product selection.

Recommended For

  • Experienced sellers looking to scale
  • New sellers with marketing budget

Pricing Strategy

High-volume strategy - prioritize traffic and conversion rate over margin.

Target AOV:$18

Key Considerations

Entry Barrier
Moderate - Some experience helpful
Growth Potential
High - Fast scaling possible