This multi-purpose cleaner scores a 1/5 on the wow factor because it's a staple household item, lacking inherent novelty. Its appeal lies in its practicality rather than visual surprise. While the lavender scent adds a pleasant sensory element, it doesn't possess a unique design or an unusual function that instantly captures attention. Customers appreciate it for its utility, not for its ability to spark immediate excitement or stand out in a crowded market. It's a purchase driven by need, not by an irresistible urge to own something groundbreaking.

The 3/5 social media rating reflects that while this cleaner is functional, it's not inherently viral content. TikTok and Instagram Reels are best for short, satisfying cleaning videos showcasing before-and-after transformations. Facebook groups focused on home organization or cleaning hacks can also be effective. Content ideas include: 1. 'Satisfying Clean' ASMR videos using the spray. 2. A '3 Ways to Use Our Lavender Cleaner' quick demo. 3. A 'Spring Cleaning Must-Have' haul feature. 4. Testimonials showing real results. Use hashtags like #cleaninghacks #homeorganization #cleantok #lavenderclean #musthave. It performs moderately because visually appealing cleaning results can gain traction, but the product itself isn't a trendsetter.

This product earns a 3/5 problem-solver rating because it addresses the common need for a versatile and pleasant-smelling cleaning solution. It tackles everyday messes like spills, grease, and surface grime across various home areas. Target customers include busy homeowners, parents, pet owners, and anyone seeking an efficient way to maintain a clean living space. The pain points addressed are the hassle of multiple cleaning products and the desire for a fresh, calming scent post-cleaning, without harsh chemical odors. It offers a straightforward solution to daily upkeep.

The 3/5 impulse buy rating suggests moderate potential. The $4.47 price point is highly accessible, making it an easy add-on purchase. Psychological triggers include the desire for a clean home and the pleasant association with lavender scent, promoting a sense of calm and well-being. Impulse purchases are likely to happen when customers are already buying related items (e.g., sponges, paper towels) or during promotions like 'buy 2 get 1 free.' The moderate rating indicates it's not an extreme impulse buy but can certainly be added to a cart with minimal hesitation due to its low cost and perceived usefulness.